Procrastinating Entrepreneur

I stumbled across Howard Mann’s free ebook, “You Business Brickyard” last night, and after seeing so many ebooks which aren’t worth much at all, I found this one to be extremely helpful.

I know what’s going through your head, what the heck is SEO, and why do I care? Well SEO stands for “Search Engine Optimization”, and in a nutshell it’s the optimization of your website in order to improve its ranking in search engine results.

I commute to and from “my paying job” each day via public transit so finding something like an ad in my windshield is nothing new. For some reason this ad in particular got me thinking. Exactly how the heck does the company that stuck this flyer on my windshield measure the overall success of their “campaign”? If you’ve read Michael Gerber’s E-Myth, then you know how important it is to measure everything you do.