Procrastinating Entrepreneur

Making it difficult for visitors to your web site to contact you is a sure-fire method of creating additional barriers to building lasting permission-based relationships.

True story – what seems to be many years ago now, a good friend of mine, we’ll call him L and I were sitting in a local pub talking about life in general over a few of our favourite adult beverages when the topic of music game up.  Now for the two of us discussing [...]

In this article I am going to expand on the idea of converting your current “brochure” website to a more customer focused “living website” and some of the benefits making the change.
Some quick history
If you take a bit of time and have a look at the websites of some businesses in your area you will [...]

I know what’s going through your head, what the heck is SEO, and why do I care? Well SEO stands for “Search Engine Optimization”, and in a nutshell it’s the optimization of your website in order to improve its ranking in search engine results.

I commute to and from “my paying job” each day via public transit so finding something like an ad in my windshield is nothing new. For some reason this ad in particular got me thinking. Exactly how the heck does the company that stuck this flyer on my windshield measure the overall success of their “campaign”? If you’ve read Michael Gerber’s E-Myth, then you know how important it is to measure everything you do.