Just got the latest issue of Fast Company, and there’s a great little article about Sheldon Gilbert of Proclivity and how his company has helped Barneys.com get more targetted information about their web visitors and use that information to help drive sales.
“…send an email about, say, Lanvin handbags to 100,000 customers. But 90,000 of them probably didn’t even know what a Lanvin handbag was”, how times have changed, “Today, only those people Barneys has identified as handbag fanatics get an email…up to a tenfold rease in response rates”
Now, I am sure that you’re sitting on a ton of information as well, and I can almost guarnatee that the majority of you aren’t using it to it’s full potential, (if you’re using it at all!) Don’t let this information source pass you by. Start collecting and analyzing all the data you can get your hands on, I am sure that with a little hard work, you can see returns like Barneys. I would suggest starting with your web logs – maybe identify where the majority of your visitors are coming from and see if you can tailor a promotion specifically for them.
I have been doing some Google research to find useful links, but nothing to report as of yet. If you have any suggestions, please feel free to post them in the comments.
Tags: data mining · information ageNo Comments
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