This is part 2 of a two-part post about the recently published Google document entitled “Search Engine Optimization Starter Guide”. Click the link in order to read the first part of the article about Google SEO paper.
“…Google likes to have a sense of what role a page plays in the bigger picture of the site.”
I found this to be extremely interesting. So Google crawls individual pages, but it makes an attempt to determine where the pages it indexes fit into the bigger picture of the site.
“Use mostly text for navigation.”
Text is still king, Flash and Javascript look really great, but text is easier for search engines, and avoids the problems of incompatible versions of JS or Flash.
“Put an HTML sitemap page on your site, and use an XML Sitemap file.”
HTML sitemap for your human visitors – XML Sitemap for search engines – pretty simple stuff isn’t it?
“Have a useful 404 page”
Don’t make it any more difficult than it already is for your visitors to find the content that they came to your site to find in the first place. If you have changed something, make sure that you have useful 404 pages, not those ugly default ones! Google Webmasters provides a great little 404 page tool, and I highly recommend that you use it!
“…better your anchor text is, the easier it is for user to navigate and for Google to understand what the page you’re linking to is about.”
Anchor text is the text that your click on in order to visit a different page. Avoid “click here” or other not descriptive terms at all costs! Make these links work for you by making them descriptive.
“All images can have a distinct filename and “alt” attribute…”
I run a photoblog, and I can personally vouch for the importance of using both descriptive filenames and ALT tags for every single image on your site. The majority of the traffic I get on my architectural photoblog is from searches performed on Google Images.
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