Just got the latest issue of Fast Company, and there’s a great little article about Sheldon Gilbert of Proclivity and how his company has helped Barneys.com get more targetted information about their web visitors and use that information to help drive sales. “…send an email about, say, Lanvin handbags to 100,000 customers. But 90,000 of [...]
Data mining – are you getting the most value from your data
April 15th, 2008 No Comments
Tags: data mining · information age
