I’ve mentioned several times how much I value Seth Godin’s opinion, and based on that I decided to pick up Jeff Jarvis’s book, “What would Google do” and I really enjoyed it. Basically the book is split into two parts, the first discusses the “Google rules”, and the second part talks about what different industries would look like if Google was running them.
Overall, I found the book to be a great read, especially the sections about how Google would run specific industries, and I found myself thinking about how Google would run my business 
Lot’s of fun.
If you are thinking about starting a business, or find yourself in a rut with your business, I would suggest you pick up a copy of What Would Google Do?, at the very least, your going to get some insight on how to think about your business differently.
I would also suggest catching out Jeff’s blog, buzzmachine.com.
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